Google Ads and Meta Ads Account Audit
If you are running paid advertising and you are not sure whether your campaigns are set up properly or performing as well as they could be, an account audit is the best place to start. I go through your entire ad account and give you an honest, detailed assessment of where things stand, what is working, what is not and what you can do about it.
What Does an Audit Actually Involve?
When I audit an account I look at everything. This is not a quick glance at a few metrics and a generic report, its a proper deep dive into every aspect of how your campaigns are set up and running.
I review your campaign structure to see if things are organised in a way that makes sense for your business and your goals. I go through your keywords and targeting to check whether you are reaching the right people and whether you are wasting money on irrelevant clicks. I look at your ad copy to see if its compelling and relevant. I check your bid strategies to make sure you are not overpaying or using the wrong approach for what you are trying to achieve.
I also look at your conversion tracking to make sure its set up correctly and actually measuring the things that matter. You would be surprised how many accounts I have audited where the tracking was either missing, broken or measuring the wrong things entirely. If your tracking is not right then all the data you are basing decisions on is unreliable.
On top of all of that I review your landing pages and website to see what happens after someone clicks your ad. I also take a look at what your competitors are doing so you can see how you stack up against them.
What Do You Get at the End?
Everything gets presented back to you in a clear, easy to follow slide deck. No jargon, no confusing charts, just a straightforward breakdown of what I found and what I would recommend doing about it. The slide deck is yours to keep regardless of whether you decide to work with me after the audit.
I will walk you through it personally so you can ask questions and make sure you understand everything. I want you to come away from it feeling like you have a clear picture of where your account is at and what the next steps should be.
What Do You Get at the End?
Everything gets presented back to you in a clear, easy to follow slide deck. No jargon, no confusing charts, just a straightforward breakdown of what I found and what I would recommend doing about it. The slide deck is yours to keep regardless of whether you decide to work with me after the audit.
I will walk you through it personally so you can ask questions and make sure you understand everything. I want you to come away from it feeling like you have a clear picture of where your account is at and what the next steps should be.
Who Is This For?
This is for any business that is currently running Google Ads or Meta Ads and wants to know if they could be getting better results. Maybe you have been managing things yourself and you are not confident everything is set up properly. Maybe you have been with an agency and you are not sure if they are doing a good job. Maybe your campaigns used to work well but performance has dropped off and you cannot figure out why.
Whatever the situation, an audit gives you clarity. And if it turns out everything is set up well and running as it should be, I will tell you that too.
Its Free for First Time Clients
If we have not worked together before, the initial audit and conversation is completely free. I do this because I want to understand your business and assess whether I can make a real difference before either of us commits to anything. Its a two way conversation, not a sales pitch.