Analytics
Having data is one thing, knowing what to do with it is another. A lot of businesses have GA4 set up on their website but they are either not looking at it at all or they are looking at it and not really understanding what it means. I help you make sense of your data so you can use it to make better decisions about your advertising and your business.
GA4 Setup and Configuration
If you have not set up GA4 yet or your current setup is not configured properly, I can sort that out for you. GA4 is a powerful tool but it needs to be set up correctly to give you useful data. That means configuring the right events, setting up conversions, making sure your data streams are working and connecting it to your ad platforms so you can see the full picture of how your campaigns are performing.
If you have already got GA4 running I can review your setup to check everything is configured properly and that you are actually collecting the data you need.
Making Sense of the Numbers
The reason most people find analytics overwhelming is because there is so much data available and it can be hard to know what actually matters. I focus on the metrics that are relevant to your business and your goals and cut out everything that is just noise.
That might mean looking at which traffic sources are driving the most valuable visitors, understanding how people are moving through your website, identifying where you are losing potential customers, or figuring out which of your campaigns are giving you the best return. Whatever questions you need answering, the data is usually there if you know where to look.
Reporting
I can put together regular reports that give you a clear picture of how things are going without drowning you in data. I focus on the numbers that matter and explain what they mean in plain language so you can make informed decisions without needing to be an analytics expert yourself.
If you are a client I am managing campaigns for, analytics and reporting is already included as part of that service. But if you just need help getting your analytics set up properly or you want someone to review your data and tell you what they see, I can help with that as a standalone service too.