Conversion Tracking
Conversion tracking is one of those things that sounds technical but is actually really straightforward in terms of what it does. It tells you which of your ad clicks are turning into real business outcomes like phone calls, form submissions, purchases or whatever matters most to you. Without it you are spending money on advertising and having no reliable way of knowing whether its actually working.
Why It Matters
I have audited a lot of accounts over the years and conversion tracking issues are one of the most common problems I find. Some businesses do not have any tracking set up at all, which means they have no idea which campaigns or keywords are generating results. Others have tracking in place but its measuring the wrong things or double counting conversions, which makes the data unreliable and leads to bad decisions.
When your tracking is set up properly you can see exactly what is happening after someone clicks your ad. You can see which campaigns are driving real enquiries or sales, which keywords are worth the money and which ones are just eating your budget, and you can make informed decisions about where to spend more and where to cut back. Without that information you are essentially guessing.
What I Set Up
I handle the full conversion tracking setup for your business. That typically includes setting up Google Ads conversion tracking, configuring GA4 analytics, implementing any necessary tags through Google Tag Manager, and making sure everything is firing correctly and recording accurate data.
I also test everything thoroughly once its in place. I do not just set it up and assume its working, I run through the entire process to confirm that conversions are being recorded properly, that the numbers add up, and that you can trust the data you are seeing in your reports.
If you already have tracking in place but you are not confident its working correctly, I can review your existing setup, identify any issues and fix them.
What Counts as a Conversion?
That depends entirely on your business. For an ecommerce site it might be purchases and revenue. For a service based business it might be contact form submissions, phone calls or quote requests. For a lead generation business it might be sign ups or downloads. I work with you to figure out what the most important actions are for your business and make sure we are tracking all of them accurately.
Get Your Tracking Sorted
If you are not sure whether your conversion tracking is set up properly, or if you know it is not and you need someone to sort it out, get in touch. I can take a look at what you have got and let you know what needs to be done.